Our Online Capabilities

Being a pioneer in online research, we offer a wide range of research techniques, designed for the internet.

Online solutions for the Marketing research

Grab the opportunity to use our solutions & services in Managing Projects. Manage all kinds of Marketing Research Projects and know how to alleviate you from the hell of manual work and slow progress.

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Survey Programming

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Data Processing

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Panel Management

Survey Programming

Tools used

CONFIRMIT
ADVANCE JSCRIP
HTMLS
SAWTOOTH
QUALTRICS
DECIPHER

Value Proposition

Highly experienced teams of Trackers/Multi-country projects

Focus on quality and Concept testing

Ability to deliver at highly Mobile Survey Optimization for iPhone, Android and tablets

Average experience of Programmers – 5 years

Experience and expertise

Scripting – Trackers, diary studies, omnibus and ad-hoc, multi country and multi-mode
Functionalities – Conjoint, Max-diff, choice-based models, high complexity customization, advance quotas, multi-part segmentations, speed trap
Third party implementation – embedded third party tools, developed in HTML5, image optimizer, sliders, highlighters, other customer tools etc.
Reporting – Solutions include custom tables, Google charts, dynamic base, charts, recording, Drill Down, hit-list, banner, segments, parameter navigator, significance, etc.

Service offering

Online/Web-based programming
Max diff/conjoint analysis
Diary studies
Flowchart programming
Trackers/Multi-country projects
Multi-mode projects
Algorithm
Ad-testing
Concept testing
Costumer satisfaction survey
Employee engagement survey
Mobile Survey Optimization for iPhone, Android and tablets
Customized form/questions
Survey – Web and Mobile
Survey Branding
CATI CAPI Programming

Data Processing

Tools Used

Quantum
SPSS
Excel VBS MARCO

Value Proposition

Team with experience of programming with expertise across all platforms.
Specific expertise across Data cleaning, Data Recording Tabbling.
Extensive Experience around Ad-hoc and Tracking studies
Able to develop code frames and coding and quantitative and qualitative projects
Average experience of Programmers- 5 years

Experience and Expertise

Data Cleaning/Validations- Data integrity checks including removing data Redundancy, identifying and fixing data inconsistently
Tabulations-creations of tables using data from ASCII, Excel, SPSS or any other Custom format, weighing and graphical presentation of tables
Charting- Customised reports as per client templets for trackers studies
Quality Assurance- Check Logic and other specifications including data consistency

Service Offerings

Data Analytics including
Data Integrity Checks and validation
Tabulations (Cross tabs across multiple banners weighing (RIM/Target)
Column SIG Testing/ROW SIG testing/Regression/Co-relate Analysis
Netted reporting for verbatim coding
Top Box/T2 Box/B2 Box/Mean Reporting
Charting and Reporting
Verbatim and Brand Response coding

HEADING ONLINE PROJECTS

With partners: Standard Operating Procedure

RFP STAGE

Acknowledge the client’s request
Read specs and understand the requirement in terms of the methodology required, markets(s), audience, sample size, quotas, incidence rate, field-time and costing required.
Once you’ve understood the specs please reach to the partners ASAP with your drafted mail and specifications.
If the partners aren’t available on the same hour, please use your experience on similar audience and specs to estimate your feasibility, costs and field-time. (if you do not have partners whom you could rely on or are nil in availability please pass the bid)
Do not over commit to the client but at the same time try to meet their needs by reaching effective partners ( A good winning probability is give at least 60-70% of their required sample if not 100%)
If the clients has not specified on Quotas, Incidence Rate – please mention the assumed details to be clear in communication. (For example: Quotas: None| IR: x% after targeting ABC Audience)
Try to apply a margin of 40% on vendor pricing while giving to the client (Do not reveal the vendor pricing to the clients). In case of multi markets, please ensure that the pricing is in sync and matches the difficulty levels or challenges in each market. There could be cases, where few markets are kept at 20 % margin and few others at 40% and few cases could also be where the margins is 100% on the vendor costs. Hence, please understand this carefully in costing.
Be very clear in terms of the process of assisting the project like – 50% advance, NDA, Quota requirements, our target approach (with or without partners) and so on.

Target Audience:

How to assess feasibility?

Check feasibility based on your previous experience and limitations in previous projects
Check via desk research (Google) on the penetration of the audience in the respective market and then
Compare it to the online population as per your expert understanding
Check with vendors on their capability to target audience
Check with the demand of that audience in the market and in the methodology to ensure we give proper response.

HEADING ONLINE PROJECTS

PROJECT MANAGEMENT STAGE

Once you get the project commissioned from the client, inform the partners too AND ask for their end pages/redirects.
At the same time, please reach to our partner for redirects(Ro-Bas) and ask them for redirects.
Once you receive the end pages from Ro-Bas, please share it with the client. Please mention to the client about they having to pass a variable by name id at the end of the survey link and allow ‘x’ alphanumeric value besides the same. They should also capture and pass back the ID value to our redirects in order for it to function successfully.
Please also add the project details in your mails (as per latest mail chain to be on the same page with the client). This will help you understand if there are any hidden quotas OR has the project sample size reduced from what as quoted.
If the survey is Non-English, then please share the translation of redirect message to Ro-Bas in the relevant language so that they can replace it with English. Please use one line/sentence at a time for translation and not the whole text as it may create discrepancy in translation.
As soon as the redirects are implemented by the client, you will receive the survey link.
Please test the survey link to check the below:
If the length of the interview is similar to quoted. b.If the screener is similar to what was quoted If there are any quotas in place and the link works accordingly.

Once you’re fine with the redirects and testing stage, please inform the client of the ids used for testing in the survey link.

For example: if the link is www.surveylink.com& id=xxx and if you’ve used the test as www.surveylink.com& id=test12345 then let the client know that the test id used is test12345.
Also, ask the client to confirm you once ready for launch
Once the client confirms the launch, please expedite it via partners
Please ensure that the partners are NOT filling all the response at one time
Ask them to distribute the response in the whole day rather than punching the data online, all at one time.
The client will doubt the quality if all the completes fall in similar time and from one single system/IP. Ask your partners to keep this in check.

HEADING ONLINE PROJECTS

List of Expectations and Actions Required

Segment	Situation	Feasibility	CPI Impact	Field-time Impact
Length of Interview [LOI] The average LOI online is 20 minutes	If the LOI increases more than 35 minutes	Yes The feasibility will decrease here	Yes The CPI will increase here	Yes The Field-time may be same based on the impact on feasibility
Length of Interview[LOI]	If the LOI decreases or increases by 5-8 minutes {sometimes 10 minutes case-to case}	No There should be no change in feasibility	No CPI can be same	No impact
Sample Size(N) Rule: The more you buy, the less should be the costs, [Except for B2B and Healthcare audience)	If reduces by 30% OR increases by 30%	Check feasibility based on change in quotas	No CPI can be same	No
Sample size – IMPORTANT POINT	If quotas change in field AND if quotas are targetable	Quote accordingly	Quote accordingly	Quote Accordingly
Sample Size – IMPORTANT POINT	If quotas change in field, AND if quotas CANNOT be targeted	Yes Change N	Yes Increase price b 20- 25% (case-to-case)	Yes, depends on feasibility and quotas

HEADING ONLINE PROJECTS

List of Expectations and Actions Required

Segment

Situation

Feasibility impact

CPI Impact

Field-time impact

Incidence Rate% – Very IMPORTANT

Incidence Rate Formula – Completes/ [Completes+

Terminates]

If the projects has NO quotas and the incidence has decreased to 20% or more difference, then there will be an impact

Yes

Incidence Rate%- VERY IMPORTANT

Incidence Rate Formula –

Completes/ [Completes + Terminates]

If the projects has quotas ( AND shared in bidding and the incidence has decreased to 20% or more difference, then we will have to check if its targetable quota (demographics), If yes, then….

No

This is because demographics if committed already should be managed and we cannot change prices as we’ve committed that we can target and deliver

No

This is because demographics if committed already should be managed and we cannot change prices as we’ve committed that we can target and deliver

No

This is because demographics if committed already should be managed and we cannot change prices as we’ve committed that we can target and deliver

Incidence Rate % – VERY IMPORTANT

Incidence Rate Formula –

Completes/ [Completes+ Terminates]

If the projects has Quotas BUT were not informed and it now impacts the incidence with demographics quotas

Yes

Check demographic quotas and if feasible then quote accordingly

Yes

Ideally, as the quotas have confined the universe

Yes

As the quotas remaining would take more time to complete

Incidence Rate % – VERY IMPORTANT

Incidence Rate Formula – Completes/ [Completes+ Terminates+ Quota.full]

If the projects has quotas AND cannot be targeted via online{formula changes}

Yes

We don’t need to check quotas here as it is not targetable anyways. But the damage on respondents will be high. We just need to see the impact of incidence (quoted vs actual ) and give our feasibility

Yes

As the quotas are not targetable there is high damage on respondents

Yes

As it will take more time to complete

Heading Panel

Panel Quality Commitments

Below are the quality control procedure that we adhere to while delivering online sample requests.

Time Zone Controls: Samples are carefully controlled by the different time zones across the globe, so that samples are not inadvertently biased toward earlier(i.e., Eastern responders.
Remainder Emails: These are sent to non-responders, a process analogous to call-back interviews in telephone surveys or postcard reminders for mail surveys.
Online Help Desk: As surveys are posted on the internet, live, real-time support is provided via our online help desk to answer respondent’s questions and to solve any problems they might encounter in completing the survey.
Data Cleaning: Once an internet survey is completed, the data file is cleaned to eliminate any duplicate questionnaires. Respondents are cross-checked against the original sample to make sure all participants are legitimate.
Real-Time Toplines: Survey results can be viewed online in real time as respondents complete the questionnaires.
Analysis: Supertech has the experience and insight to analyze the resultant data and to provide actionable marketing recommendations.\
Digital Fingerprinting: With digital fingerprinting, we successfully create a unique identity for each computer. Using this method, no single computer(irrespective of the number of people sharing the computer) is allowed to entry any survey more than once.

Heading Panel

Panel Quality Commitments

Below are the quality control procedure that we adhere to while delivering online sample requests.

No “Volunteer” Samples. The risk of non representative samples is simply too great.
No Spamming: The risk of sabotage by angry respondents is a serious threat to the accuracy of any “spammed” survey.
Security: We capture the IP address from each respondent’s computer to prevent multiple participants from a given household. Additionally, each study is password-protected, our web server is encrypted, and all data is pulled behind our firewall every few hours.
Privacy: Each of our panels has a home website for recruiting and information purposes. Included on each site is our explicit, detailed privacy policy, guaranteeing our panelists that we will not sell or advertise to them or share their email addresses with any other company.
Quality Control: We have developed a staff of Internet specialists and created quality-control systems to ensure consistently reliable data from Internet Surveys.
Bandwidth: Because our web server is on the backbone of the Internet, we can accept thousands of simultaneous “hits” so that everyone has an equal chance of participating in a survey. When bandwidth is inadequate, a large share of respondents can be blocked by heavy traffic on the web server. This is a potential source of Sampling error.

Heading Panel

Panel Quality Commitments

Below are the quality control procedure that we adhere to while delivering online sample requests.

Whitelisting: Our Local panels are whitelisted by all of the world’s major Internet Service Providers(ISPs). Plus, ISPs are mentioned during surveys to make sure survey invitations are delivered.
Representative Panels: Panels are balanced to match the demographic profile of the countries.
Sophisticated Sampling Systems: Samples are simultaneously balanced on multiple variables

(geography, age, ethnicity, gender, etc.)

Security: We capture the IP address from each respondent’s computer to prevent multiple participants from a given household. Additionally, each study is password-protected, our web server is encrypted, and all data is pulled behind our firewall every few hours.
Privacy: Each of our panels has a home website for recruiting and information purposes. Included on each site is our explicit, detailed privacy policy, guaranteeing our panelists that we will not sell or advertise to them or share their email addresses with any third party.
Quality Control: We have developed a staff of Internet specialists and created quality-control systems to ensure consistently reliable data from internet surveys.

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