Ethnography is a study form which enables you to understand how products are used in everyday life or in a natural environment. The reason the item is used as it is can also assist to understand the underlying reasons. While many methods of study limit the determination of the product’s interaction with users, ethnographic study enables this connection to be investigated more closely.

Benefits of ethnographic research
1. In a natural atmosphere, data collection is generally done. This enables the study to take environmental issues into account. This is usually done in the home of the participant, although there can be also possible shop-long or office investigations.2. There is also a highly important observational aspect to ethnography. Observations are the whole idea behind ethnographic research. If the ethnography is performed, we observe without interfering but ask questions to help you explain more fully what we have or have not observed.
3. The most valued benefit is the scientific analysis of the individual environmental and social issues around the user, so that the entire context of use is more broadly understood. It is essential not only to be able to observe environmental but also social influences.

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