Focus Groups

Focus groups are a kind of qualitative research. They allow a thorough investigation of human sentiments and convictions. They also help us look specifically at the nature or structure of attitudes and drives, rather than determining the frequency (understanding the “warum” behind behaviour). Due to the fact that focus groups are qualitative, the results should not be projected for the entire population.
Typically, focus groups consist of 8-10 respondents and are kept in a one-way mirror focus group facility. Clients sit behind the mirror and watch the debate without being seen. This makes it possible to view non-verbal conduct including face and body language. Typically, your research consultant will have partner facilities to work with. (We are having a tie up with more than 120 focus vision enable facility)
The debates are captured digitally on DVDs. There is also the choice to view groups from other places, including streaming through the Internet.

The group and individual exercises will keep participants interested and make it possible for participants to express their impartial views before hearing them from the other participants. The moderator also controls group dynamics and prevents an individual from dominating the discussion.

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