Mail Surveys

Questionnaires are sent to respondents by mail using this research method. They are ideal for studies where simple closing questions provide the necessary information. If there are many open-ended questions which need to be tested, a telephone survey could be better.
Mail surveys are usually chosen when the client considers it necessary to provide an opportunity for all potential respondents to participate in the research.

Mail surveys involve thorough attention to questionnaire design, as is the case for phone and online surveys. The wording and order of questions affect the outcomes enormously. We make sure that we eliminate biases and take subtle nuances of wording into account. The questionnaire appearance is optimized as well.

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