Online surveys

An internet survey or survey is a simple, cost efficient way to carry out a market study. A major advantage of this kind of studies is that it is convenient for respondents that they will be able to finish the study online. In addition, participants can usually spend as much time on the internet study as they want.
There are several ways to target your interviewee. A link to the study on your company’s website invites individuals to finish an online survey. You may use this connection to finish the questionnaire for anyone who visits your site and choose to get them back to your website later on.
Another way to target your respondent is to directly send an invitation to complete the survey using your intern database of customer addresses..
An additional way to obtain participants for your online survey is to use an online research panel. In this situation, a panel company draws qualifying participants from people who have opted in. Your research consultant should have access to panels such as these.

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